Title: Marketing Lead
Ko mātou tēnei – our organisation
At One New Zealand, our purpose is help create a better-connected Aotearoa, New Zealand. We're focusing on investing more into simpler and better products and services, to make things even better for New Zealanders.
We proudly champion diversity of thought, perspective and background. We offer a friendly and open environment with leading flexible working practices that help people maintain a personal and professional balance that works for them and their whānau.
Uia mai koe te pātai, he aha te mea nui o tēnei ao? Māku koe e ki atu he tangata, he tangata, he tangata.
“If you asked me, what is the greatest thing in this world, I would say it is people, it is people, it is people.”
Ko tō tūranga – your role
We are seeking a dynamic and results-driven Marketing Lead to plan, deliver, and manage world-class, market-leading communication strategies and campaigns. As a critical member of a cross-functional squad, you will play a pivotal role in driving customer acquisition, engagement, and retention through strategic marketing initiatives.
You will be responsible for ensuring the commercial success and customer value of all acquisition and base marketing campaigns. This role requires a strong blend of strategic thinking, creative execution, and performance analysis, with a deep understanding of how to tailor communications to resonate with both prospects and existing customers.
*This role is a 12 month fixed term role*
Ko tō mahi – what you’ll do
- Develop and deliver end-to-end marketing campaigns within a Commercial squad, from strategy to execution and go-to-market.
- Identify key customer segments and growth opportunities, optimising channel mix to drive acquisition and manage cost per acquisition.
- Execute full lifecycle marketing, including retention, upsell, cross-sell, migration, and loyalty initiatives.
- Support both mass-market and B2B channels, tailoring campaigns to deliver value and enable sales teams.
- Translate strategy into impactful customer-facing campaigns that grow revenue, market share, and base ARPU.
- Manage campaigns within brand guidelines and budget, using ROI models to guide investment decisions.
- Monitor and report on performance metrics, including revenue, conversion, NPS, and cost efficiency.
Na tōu rourou - what you’ll bring
- Significant experience in segment or channel marketing, brand management, or product management in a dynamic industry
- Strong commercial acumen with a proven ability to deliver customer-focused marketing solutions that drive business outcomes
- A customer-first, data-driven mindset with experience using insights to shape strategy and optimise performance
- Proven experience in executing end-to-end marketing campaigns across multiple channels
- Proven experience effectively developing and assessing creative work
- Excellent stakeholder management and partner engagement skills
- Strong copywriting and communication skills
Nā mātou te rourou – what you’ll get
- One New Zealand is leading the way by ensuring you can have a truly balanced life. Most roles allow flexibility to work from home and flex your hours to enjoy work & family commitments.
- Laptop, unlimited data plan, market leading cell-phone for business or personal use.
- Lifestyle leave where you can purchase an extra week or two of annual leave.
- Discounts on One New Zealand products, services and much more!
At One New Zealand, we have a clear purpose to create a better-connected Aotearoa. We’ve got Heart, showing up as our best selves in every situation. We have the Grit to deliver a radically better world for our customers. We embrace the Freedom to shape the future, creating a more progressive, more inclusive Aotearoa.
Joining the One New Zealand whānau will stretch you, challenge you and provide opportunities you’ve been seeking to expand your career. You’ll engage in unique workplace experiences, be exposed to exciting and innovative technology, and gain opportunities for learning beyond Aotearoa.
Tū hikitia rā, tū hāpainga. Tū hāpainga, tū hikitia rā.
We stand to uplift, to support and to elevate others.