Title:  Marketing Manager - Digital Visibility

He aha ai tātou – Why us?

At One NZ we’re not just imagining the future, we’re building it. Our purpose? A better-connected Aotearoa New Zealand. Kia renarena te taukaea i Aotearoa New Zealand.

Our ambition? To become the most AI-enabled telco on the planet. This isn’t just about our technology, It’s about you. We’re investing in our people like never before.... empowering them to grow, lead, and shape what’s next.

Through our AI School, access to world-class learning platforms, or career pathways that evolve with you, we create an environment where your curiosity thrives, and your skills accelerate.

Join us and be part of something extraordinary: connect with purpose and help redefine what’s possible.  

Uia mai koe te pātai, he aha te mea nui o tēnei ao? Māku koe e ki atu he tangata, he tangata, he tangata.

“If you asked me, what is the greatest thing in this world, I would say it is people, it is people, it is people.”

Ko tō tūranga – your role

The Marketing Manager – Digital Visibility will play a pivotal role in strengthening One NZ’s presence across the evolving digital discovery landscape. Going well beyond traditional SEO, this role is responsible for ensuring the brand is discoverable, accurately represented and competitively positioned wherever customers search, compare and make decisions — including search engines, AI-powered answer experiences, LLM-driven interfaces and emerging discovery platforms.

This is a rare opportunity to help shape a new and fast-moving capability for one of New Zealand’s most recognised brands. You will influence how One NZ adapts to changing customer behaviours, build new ways of working across the business, and turn emerging technologies and insights into practical action that creates lasting competitive advantage. This role will suit someone who is naturally curious, commercially minded, and energised by solving complex problems ahead of the curve.

Ko tō mahi – what you’ll do

• Own One NZ’s digital visibility strategy across search, AI-powered discovery and emerging digital ecosystems, ensuring the brand remains discoverable, trusted and accurately represented.
• Establish the governance and best practices that improve how One NZ is found, interpreted, cited, retrieved and recommended across search engines, LLMs and AI-driven experiences.
• Define and prioritise the content, technical, metadata, authority and information architecture improvements needed to strengthen visibility and performance.
• Lead One NZ’s understanding of the evolving discovery landscape, translating changes in search behaviour, AI technologies and retrieval models into strategic direction and business opportunities.
• Partner with content, digital, product and marketing teams to embed digital visibility requirements into planning, design, development and publishing processes from the outset.
• Monitor visibility performance, AI representation, search behaviour and emerging trends, turning insights into optimisation roadmaps and investment priorities.
• Champion a culture of digital discoverability across the organisation by building capability, governance and measurement practices, while proactively identifying new technologies and opportunities that strengthen long-term competitive advantage.

Na tōu rourou - what you’ll bring

• Experience in SEO, GEO, AI search, LLMs or emerging digital discovery ecosystems.
• Strong understanding of content strategy, information architecture, structured data and technical optimisation for discoverability.
• Experience improving entity authority, knowledge signals and AI retrieval performance.
• Ability to influence cross-functional teams and embed discoverability into digital, content and product delivery.
• Strong analytical skills, with experience measuring visibility, AI representation and discoverability outcomes.
• A strategic mindset with curiosity, energy for change and a proactive approach to emerging technologies.
• Comfortable working in ambiguity, solving complex problems and building new capability through practical outcomes.

Nā mātou te rourou – what you’ll get

• One New Zealand is leading the way by ensuring you can have a truly balanced life. Most roles allow flexibility to work from home and flex your hours to enjoy work & whānau commitments.
• A fully subsidised Southern Cross health insurance cover for you and your family.
• Lifestyle leave, giving you the option to purchase an extra week or two of annual leave.
• Discounts on One New Zealand products, services and much more!

We are proudly Rainbow Tick certified and champion diversity of thought, perspective and background. Joining our whānau is more than starting a new job - it’s the beginning of a journey that will challenge and inspire you to play a role in something bigger. 

Tū hikitia rā, tū hāpainga. Tū hāpainga, tū hikitia rā.

We stand to uplift, to support and to elevate others.

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