Title: Senior Marketing Automation Specialist
He aha ai tātou – Why us?
At One NZ we’re not just imagining the future, we’re building it. Our purpose? A better-connected Aotearoa New Zealand. Kia renarena te taukaea i Aotearoa New Zealand.
Our ambition? To become the most AI-enabled telco on the planet. This isn’t just about our technology, It’s about you. We’re investing in our people like never before.... empowering them to grow, lead, and shape what’s next.
Through our AI School, access to world-class learning platforms, or career pathways that evolve with you, we create an environment where your curiosity thrives, and your skills accelerate.
Join us and be part of something extraordinary: connect with purpose and help redefine what’s possible.
Uia mai koe te pātai, he aha te mea nui o tēnei ao? Māku koe e ki atu he tangata, he tangata, he tangata.
“If you asked me, what is the greatest thing in this world, I would say it is people, it is people, it is people.”
Ko tō tūranga – your role
As the Senior Marketing Specialist, you’ll design, build, and optimise multi-channel automated campaigns while ensuring the Martech ecosystem—data pipelines, journey logic, and integrations—remains robust, scalable, and future-ready.
You’ll start with light-touch platform ownership, growing into deeper involvement in data flow design, platform enhancements, and technical improvements. While tactical decisions sit with MarTech Chapter Leads, your expertise will shape recommendations and champion best practices. Strong SQL skills are a must.
As an AI advocate within the chapter, you’ll identify practical AI opportunities, embed tools into workflows, and drive AI maturity across campaign operations and build processes.
Ko tō mahi – what you’ll do
- Create and deliver omni-channel marketing automation campaigns across email, SMS, push, in-app, and web.
- Ensure flawless execution through rigorous QA and peer review processes.
- Optimise customer journeys—including lifecycle, onboarding, migration, and promotions—using data-driven insights.
- Maintain and troubleshoot Salesforce Marketing Cloud (SFMC) and Martech data pipelines for accurate targeting and personalisation.
- Leverage SQL expertise in SFMC and Snowflake for segmentation, diagnostics, QA, and data transformation.
- Keep platforms healthy by managing automations, journeys, triggered sends, data extensions, API connections, and related assets.
- Influence technical design for new data flows, integrations, and platform enhancements.
- Champion AI adoption by identifying automation opportunities and embedding AI tools into daily workflows.
- Collaborate cross-functionally with Data, Engineering, Architecture, Marketing, CX, and Finance teams to deliver campaigns and improve platforms.
- Mentor and uplift junior team members in marketing automation best practices and AI usage.
Na tōu rourou - what you’ll bring
- 5+ years in CRM or below-the-line (BTL) marketing with hands-on campaign management.
- 5+ years working in an enterprise environment.
- Strong SQL experience working across SFMC and Snowflake for segmentation, QA, and data transformation.
- Strong understanding of data pipelines, automation logic, segmentation models, and API integrations.
- Experience with Snowflake, Google tools, and personalisation platforms.
- Ability to interpret data, troubleshoot issues, and collaborate effectively with technical teams.
- Experience using AI tools to boost workflow efficiency, quality, and speed.
- Excellent stakeholder management and collaboration skills.
- Experience mentoring junior team members and promoting best practices.
Nā mātou te rourou – what you’ll get
- One New Zealand is leading the way by ensuring you can have a truly balanced life. Most roles allow flexibility to work from home and flex your hours to enjoy work & whānau commitments.
- A fully subsidised Southern Cross health insurance cover for you and your family.
- Laptop, unlimited data plan and a market leading mobile phone
- Lifestyle leave, giving you the option to purchase an extra week or two of annual leave.
- Discounts on One New Zealand products, services and much more!
We are proudly Rainbow Tick certified and champion diversity of thought, perspective and background. Joining our whānau is more than starting a new job - it’s the beginning of a journey that will challenge and inspire you to play a role in something bigger.
Tū hikitia rā, tū hāpainga. Tū hāpainga, tū hikitia rā.
We stand to uplift, to support and to elevate others.
#LI-YA1